POROROCA was warmly welcomed by readers, writers, the advertising industry, and people who work for the Amazon. Among the surprises we had after its release, the best one was to understand that there is a network of talent and intelligence interested in defending the Amazon from simplism and from unfamiliarity, and that we want to be part of it. “The Amazon is not one, it is a million,” says Alex Atala, the chef who put Northern Brazil in the path of modern gastronomy. Here, he shares his belief that, if we value regional ingredients, we will promote social and environmental change in the Amazon.
POROROCA 2 reveals other Amazons beyond what we traditionally know. The Amazon trying to reverse damages caused by predatory pirarucu fishing – the value of this giant fish is similar to its size – at Mamirauá Reservation; the Amazon Ford believed he would be able to convert in a Detroit advanced post and abandoned after he failed; the Amazon of jungles and waters that filled with sound the early years of music genius João Donato; Curuçá’s intriguing and delightful landscape, a land of beaches and mangroves; and the stories boat letterings bring from the rubber cycle.
